Which advertising rule must insurers in Texas follow regarding naming in advertising?

• A. The true corporate name
• B. The trade name only
• C. The headquarters address
• D. A list of all products

Answer: (A)

In Texas, ads for insurers must clearly identify who is behind the offer by using the insurer’s true corporate name—the legal name registered with the state. This helps ensure transparency and prevents confusion about the company underwriting the policy. If a trade name is used, the true corporate name must also be disclosed somewhere in the advertisement; using only a trade name wouldn’t meet the requirement. The headquarters address or listing every product isn’t the naming rule being tested here.